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Business Strategy

Strategic frameworks for building sustainable MSP businesses through portfolio optimization, competitive positioning, and growth planning. Develop long-term strategies that focus resources on profitable opportunities while eliminating relationships and processes that constrain business success and team satisfaction.

Articles (8)

Cover Image for How to Turn Your QBR into a Profitability Conversation (Without Alienating Your Client)

How to Turn Your QBR into a Profitability Conversation (Without Alienating Your Client)

Transform your Quarterly Business Reviews from boring status reports into strategic profitability discussions that position you as a trusted advisor while addressing resource consumption issues.

Rachel Torres
Rachel Torres
Cover Image for The Profitability Purge: How We Increased Profits by 30% by Firing 10% of Our Clients

The Profitability Purge: How We Increased Profits by 30% by Firing 10% of Our Clients

A detailed case study of systematic client portfolio optimization that transformed a struggling MSP into a high-margin success story through strategic termination of unprofitable relationships.

Rachel Torres
Rachel Torres
Cover Image for How to Link Technician Performance Reviews to Client Profitability (and Why You Should)

How to Link Technician Performance Reviews to Client Profitability (and Why You Should)

Transform your team management by aligning technician incentives with business profitability. This comprehensive framework includes performance metrics, compensation structures, and review templates that drive both individual success and company margins.

Rachel Torres
Rachel Torres
Cover Image for The Liability Waiver: Why It's a Sticking Plaster on a Mortal Wound

The Liability Waiver: Why It's a Sticking Plaster on a Mortal Wound

Legal disclaimers won't protect you from the real risks of non-compliant clients. Learn why liability waivers fail and discover better approaches to risk management in 2025's evolving threat landscape.

Ethan Mercer
Ethan Mercer
Cover Image for The Green Flag Client: 10 Questions to Ask During Sales to Vet for Profitability

The Green Flag Client: 10 Questions to Ask During Sales to Vet for Profitability

Transform your sales process with proven qualification questions that identify profitable, professional clients before you sign the contract. These 10 strategic questions predict client profitability with 89% accuracy.

Ethan Mercer
Ethan Mercer
Cover Image for The Definitive Guide to Firing an MSP Client (Gracefully)

The Definitive Guide to Firing an MSP Client (Gracefully)

Learn how to end toxic client relationships without burning bridges, protecting your reputation, or ending up in legal trouble. Sometimes the best business decision is saying goodbye professionally.

Ethan Mercer
Ethan Mercer
Cover Image for 'We're Going with a Cheaper Option': How to Respond and When to Walk Away

'We're Going with a Cheaper Option': How to Respond and When to Walk Away

Stop panicking when clients mention price and start making smarter decisions about which relationships deserve your time in this brutal race-to-the-bottom MSP market.

Ethan Mercer
Ethan Mercer
Cover Image for The Burnout Antidote: How a Profitable Client Base Transforms Company Culture

The Burnout Antidote: How a Profitable Client Base Transforms Company Culture

Learn how managing client profitability creates a positive cycle that cuts technician burnout, boosts retention, and turns your MSP into a place that attracts and grows top talent.

Rachel Torres
Rachel Torres
MSP Business Strategy - Build Sustainable Growth