
Rachel Torres
MSP Operations Strategy Director
Expert in MSP operational excellence, client portfolio optimization, and profitability transformation strategies.
Areas of Expertise
Rachel Torres is an MSP Operations Strategy Director with over 12 years of experience helping Managed Service Providers transform their operational inefficiencies into competitive advantages and sustainable profit growth.
Specializing in data-driven operational excellence, Rachel has guided over 150 MSPs through comprehensive profitability transformations that typically result in 25-45% improvement in gross margins while simultaneously reducing technician burnout and client churn.
Rachel's expertise spans client portfolio analysis, service delivery optimization, and the implementation of business intelligence systems that enable MSPs to identify and address unprofitable relationships before they become operational liabilities.
Rachel's methodology combines rigorous financial analysis with human-centered operational design, resulting in measurable improvements including 40% reduction in high-priority tickets, 35% improvement in client satisfaction scores, and 50% decrease in employee turnover rates.
Areas of Expertise
- Client Profitability Analysis: Developing comprehensive frameworks to measure true client profitability including hidden costs, operational drag, and risk factors
- Service Delivery Management: Streamlining ticket workflows, technician utilization, and SLA performance through systematic process improvements
- MSP Business Intelligence: Implementing data collection and reporting systems that provide real-time visibility into operational and financial health
- Technology Stack Standardization: Creating and enforcing standardized technology environments that reduce complexity while improving security posture
When not optimizing MSP operations, Rachel enjoys mentoring emerging leaders in the MSP industry and contributing to industry research on sustainable growth strategies for service providers.
Articles by Rachel Torres (8)
The 80/20 Rule of MSP Pain: How 20% of Your Clients Are Causing 80% of Your Problems
Some clients eat up way more resources than they should. These high-maintenance accounts drain profits from your good clients, turning your business model upside down. Here's how to spot these problem accounts and get your margins back on track.
How to Turn Your QBR into a Profitability Conversation (Without Alienating Your Client)
Transform your Quarterly Business Reviews from boring status reports into strategic profitability discussions that position you as a trusted advisor while addressing resource consumption issues.
The Profitability Purge: How We Increased Profits by 30% by Firing 10% of Our Clients
A detailed case study of systematic client portfolio optimization that transformed a struggling MSP into a high-margin success story through strategic termination of unprofitable relationships.
How to Link Technician Performance Reviews to Client Profitability (and Why You Should)
Transform your team management by aligning technician incentives with business profitability. This comprehensive framework includes performance metrics, compensation structures, and review templates that drive both individual success and company margins.
How to Calculate Your First Client Profitability Report Without Drowning in Data
Stop guessing which clients are actually making you money. This practical guide walks you through building client P&L statements using your current PSA and accounting tools, complete with templates and warning signs you can't ignore.
The Burnout Antidote: How a Profitable Client Base Transforms Company Culture
Learn how managing client profitability creates a positive cycle that cuts technician burnout, boosts retention, and turns your MSP into a place that attracts and grows top talent.
Building an Early Warning System for At-Risk and Unprofitable Accounts
Learn to spot client profitability problems before they become critical. These monitoring systems, alert strategies, and intervention techniques help protect your margins from quietly eroding relationships.
Beyond the Invoice: The 7 Hidden Costs of a 'Bad' Client
Your accounting software might show healthy monthly recurring revenue, but it misses the real story about problem clients. Hidden costs like scope creep and staff turnover can secretly transform what looks like a profitable relationship into a money pit.
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